Wednesday, May 16, 2012

Lee Min Ho’s ‘City Hunter’ to Air Again in Japan on BS Fuji

Lee Min Ho fans in Japan will be able to catch him and his drama City Hunter once more. 

Lee Min Ho’s City Hunter already previously aired on Japan’s Fuji TV in February under the title City Hunter in Seoul. And now, due to its high popularity, the drama will air once more on Fuji TV’s satellite channel, BS Fuji beginning on May 29. 

Ahead of its re-airing on BS Fuji, large-scale promotions have been implemented. These include large promotional trucks, billboards and video screens playing scenes from the drama. 



Already, City Hunter’s DVD rentals are showing explosive popularity with its DVDs taking up the first through fourth place ranks of Japan’s largest music and video sales and rental chain, Tsutaya. In addition, Lee Min Ho’s fan meeting DVD was first on Amazon.com’s star ranking from February to May and first place on Rakuten.

Regarding City Hunter’s re-airing, a source said, “From Fuji TV, its satellites and in various regions, the relay broadcasting of City Hunter is helping to continue interest in Lee Min Ho. Lee Min Ho is currently preparing for his new drama, which will begin this month, and has already completed the script reading and is being trained in horseback riding and martial arts.”

Photo credit: Star Haus Entertainment
Source: enewsworld
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Lee Min Ho's "City Hunter" Fascinates Japan



Lee Min Ho has become the latest Hallyu sensation in Japan. Previously, one of the biggest privately owned broadcasting company Fuji TV aired "City Hunter" with a new title, "City Hunter in Seoul" in February and garnered much attention. As a result, "City Hunter" will start airing again every Tuesday at 7pm on Fuji TV's cable channel, BS Fuji.

"City Hunter in Seoul" has been almost continuously airing on several local channels since March, proving Lee Min Ho's grown popularity among Japanese viewers. Fuji TV started a huge promotion, getting ready for "City Hunter" on BS Fuji. They have prepared a wrapping-bus (bus wrapped in advertisements) to route every major streets of Tokyo. Moreover, they have been showing promotional videos of Lee Min Ho on a large video billboard in Shibuya.

Fuji TV also held a marketing event named "Shibuya Hunter" during the Japanese Golden Week (April 28-May 14). Traditionally, Japanese people spend their time taking trips to different places and enjoying Hanami(Japanese traditional custom of enjoying the beauty of flowers, especially cherry blossoms) during this time. However, many excited female fans put their special vacation plans aside for a "City Hunter" marathon during this time, claiming "Lee Min Ho over flowers."


Numerous Hallyu magazines are also covering Lee Min Ho. Local entertainment business officials explained, "Around the same time 'City Hunter' started airing on Fuji TV, Lee Min Ho's other drama, 'Personal Taste," was introduced on TBS. Such double-attack created a synergy effect and boosted Lee Min Ho's popularity in Japan." Lee Min Ho's Japanese fans comment on him, "A cute hunter of the city," "the man I want," and "a complete dream package. Dreamy eyes and gentle software equipped with masculine built hardware!"

As a result of such "Lee Min Ho Fever," many Japanese TV shows and magazines are eager to have an interview or special coverage on Lee Min Ho. However, all his international promotions has been stalled as Lee Min Ho is solely focusing on filming upcoming drama "Faith."

A representative from Lee Min Ho's agency said, "'City Hunter' has been nonstop airing on several Japanese TV channels at both national and local level. Due to 'City Hunter's big success, we have been getting many inquiries and requests from Japan. However, Lee Min Ho is preparing to start filming 'Faith' this month, focusing on learning the script, horseback riding, and action scenes."

Source: soompi

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